Hi-Chew is a Japanese candy who needed to make a splash in the US. Match was brought in to plan a tour of an extreme nature. I created a tour look and feel to introduce Hi-Chew to consumers at skate, bike, surf and music events throughout the country. The Airstream that transforms into a stage/lounge was wrapped in an origami-inspired pattern, and the decor was inline with the skate/surf culture that we reached out to.