NBC Sports and NASCAR brought cuteness across the country for Summer and Fall 2018.
The nascar “Pup Series” activated at nascar races and brought adoptable puppies to the fans. The tour logo was designed with cues from racing graphics in mind while keeping it whimsical and eye-catching for these family-friendly events.
A branded shipping container opens to create a fun play place for the pups that is decked out to look like a mini track.
The tour visuals were applied throughout the event on staff attire, social postings, signage and giveaways.
